77bg Privacy Policy

1 Introduction

This Privacy Policy ("Policy") describes how 77bg ("we", "us", "our", "the Platform") collects, uses, stores, and shares the personal data of individuals ("you", "the Player", "the User") who access or use any service available at 77bg.io, including sports betting, live casino, slot games, instant-win games, and all related support and communication channels.

77bg is committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. By registering a 77bg account or otherwise using the platform, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein.

This Policy should be read in conjunction with the 77bg Terms & Conditions, available at /terms-conditions. In the event of any conflict between this Policy and the Terms & Conditions in respect of data protection matters, this Policy shall prevail.

2 Data We Collect

77bg collects personal data from you through several means: directly when you provide it during registration or KYC verification, automatically as you interact with the platform, and from third-party service providers where necessary to verify your identity or process payments.

2.1 Registration Data

• Full legal name as it appears on your national ID or passport.
• Date of birth (used for age verification — players must be 21 or older).
• Mobile phone number and/or email address.
• Residential address (city, district, Bangladesh).
• Username and hashed password.
• Preferred currency (Bangladeshi Taka, BDT).

2.2 Identity Verification (KYC) Data

• Copy of National ID card (NID) or valid passport.
• Proof of address document (utility bill, bank statement) issued within the last three months.
• Confirmation of mobile wallet ownership (bKash, Nagad, Rocket, or Upay account details).
• Selfie photograph with ID, where enhanced verification is required.

2.3 Transaction and Betting Data

• Deposit and withdrawal transaction records including amounts, timestamps, and wallet reference numbers.
• Betting history including markets selected, stakes placed, odds accepted, and outcomes.
• Casino game session records including game title, session duration, wagers, and results.
• Bonus and promotion redemption records.

2.4 Technical and Device Data

• IP address and approximate geolocation (country and city level).
• Device type, operating system, and browser type and version.
• Session identifiers and login timestamps.
• Pages visited, features accessed, and clickstream data within the platform.

2.5 Communication Data

• Records of live chat conversations with the 77bg support team.
• Email correspondence sent to or received from 77bg support addresses.
• WhatsApp message logs where you have contacted 77bg via WhatsApp support.

3 How We Use Your Data

77bg processes personal data only for specified, explicit, and legitimate purposes. The table below summarises the primary purposes for which we use each category of data.

77bg will not process your personal data for any purpose that is incompatible with those listed above without first notifying you and, where required, obtaining your explicit consent.

4 Legal Basis for Processing

77bg relies on the following legal bases for processing your personal data, depending on the specific purpose for which the data is being used:

• Contract performance: Processing that is necessary for the performance of your contract with 77bg — including account management, payment processing, and delivering the betting and gaming services you have requested.
• Legal obligation: Processing that is required for 77bg to comply with its applicable legal and regulatory obligations, including age verification (21+ policy), KYC/AML requirements, and responsible gaming duties.
• Legitimate interests: Processing that is necessary for 77bg's legitimate business interests, including fraud detection and prevention, platform security, and internal analytics — provided these interests are not overridden by your data protection rights.
• Consent: Processing that is based on your freely given, specific, and informed consent — primarily the delivery of promotional and marketing communications. You may withdraw consent at any time by contacting 77bg support or by using the unsubscribe mechanism included in any marketing communication.

5 Data Sharing and Disclosure

77bg does not sell, rent, or trade your personal data to any third party for commercial purposes. We share data only in the specific circumstances described below, and only to the minimum extent necessary for the stated purpose.

5.1 Service Providers

77bg engages carefully selected third-party service providers to support platform operations. These providers are contractually bound to process data only on 77bg's instructions, to maintain appropriate security measures, and not to use your data for their own purposes. Service provider categories include:

• KYC and identity verification platforms.
• Payment processing infrastructure providers.
• Cloud hosting and data storage providers.
• Game content studios (Evolution Gaming, Pragmatic Play, Ezugi, NetEnt, Microgaming, Spribe, Hacksaw Gaming) — limited to session outcome data required for game integrity and dispute resolution.
• Fraud detection and cybersecurity vendors.
• Customer support platform providers.

5.2 Legal and Regulatory Disclosure

77bg may disclose your personal data to law enforcement agencies, regulatory bodies, courts, or other public authorities if we are required to do so by applicable law, a court order, or a lawful request from a competent authority. In such cases, 77bg will disclose only the minimum amount of data required to comply with the relevant legal obligation and will notify you of such disclosure where legally permitted to do so.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a material portion of 77bg's business assets, your personal data may be transferred to the successor entity. In such circumstances, 77bg will provide notice of the transfer and will ensure that the successor entity is bound by obligations consistent with this Privacy Policy before any transfer takes place.

6 Payment Data

77bg processes payment transactions in Bangladeshi Taka (BDT) via mobile wallet providers including bKash, Nagad, Rocket, and Upay. When you make a deposit or request a withdrawal, the following payment data is processed:

• Your registered mobile wallet number (used to identify and route the transaction).
• Transaction reference number issued by the mobile wallet provider.
• Transaction amount in BDT and timestamp.
• Transaction status (pending, completed, failed, or reversed).

77bg does not store your mobile wallet PIN or any authentication credentials associated with your bKash, Nagad, Rocket, or Upay account. All payment authentication is handled directly by the respective mobile wallet provider's secure interface. 77bg receives only a transaction confirmation reference following a successful payment.

Payment transaction records are retained for a minimum of five (5) years in accordance with applicable anti-money laundering record-keeping requirements. These records may be accessed by authorised 77bg compliance personnel and shared with regulatory authorities as required by law.

7 Cookies and Tracking Technologies

77bg uses cookies and similar tracking technologies on the 77bg.io platform. A cookie is a small text file placed on your device by a website to store information about your session preferences and interaction history. 77bg uses the following categories of cookies:

7.1 Essential Cookies

These cookies are strictly necessary for the platform to function correctly. They enable core features including user authentication (keeping you logged in during your session), session state management, and security features. Essential cookies cannot be disabled without impairing the functionality of the platform.

7.2 Analytical Cookies

77bg uses anonymised or aggregated analytical cookies to understand how players interact with the platform — for example, which pages are visited most frequently and where users encounter navigation difficulties. This data is used solely to improve the platform experience and is never linked back to individual player identities.

7.3 What 77bg Does Not Use

• Third-party advertising or retargeting cookies.
• Social media tracking pixels.
• Cross-site behavioural tracking tools that build profiles of your activity across other websites.

You can manage or disable cookies through your web browser settings. Please note that disabling essential cookies will affect the functionality of the 77bg platform, including the ability to log in and maintain your session. Disabling analytical cookies will not affect your ability to use any core platform feature.

8 Data Retention

77bg retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal and regulatory obligations, and to resolve any disputes that may arise. The following retention periods apply as a general guide:

When personal data is no longer required for any of the purposes above, 77bg will securely delete or anonymise it. Anonymised data (which cannot be linked back to any individual) may be retained indefinitely for statistical and platform improvement purposes.

9 Data Security

77bg implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. Our security framework includes the following measures:

• Encryption in transit: All data transmitted between your device and the 77bg platform is protected using TLS 1.2 or higher (SSL encryption). This applies to all platform pages, payment flows, and API communications.
• Encryption at rest: Sensitive personal data and financial records stored on 77bg servers are encrypted using industry-standard encryption algorithms.
• Access controls: Access to player personal data is restricted to authorised 77bg personnel on a strict need-to-know basis. All staff with access to personal data undergo data protection training and are bound by confidentiality obligations.
• Password security: Player account passwords are stored as salted cryptographic hashes. 77bg staff cannot retrieve your plaintext password under any circumstances.
• Two-factor authentication: 77bg offers two-factor authentication (2FA) for player accounts as an additional layer of login security. Players are strongly encouraged to enable 2FA via their account security settings.
• Regular security audits: 77bg conducts periodic internal and third-party security assessments, including vulnerability scanning and penetration testing, to identify and address potential weaknesses in platform security.
• Incident response: 77bg maintains a documented data breach response procedure. In the event of a data breach that poses a risk to your rights and freedoms, 77bg will notify affected players without undue delay and take immediate remediation action.

10 Your Data Rights

As a 77bg player, you have a number of rights in relation to the personal data we hold about you. These rights are described below. To exercise any of these rights, please contact the 77bg support team via live chat, email at support@77bg.io, or WhatsApp at +880 1700 000000. 77bg will respond to all rights requests within thirty (30) calendar days of receipt.

10.1 Right of Access

You have the right to request a copy of the personal data that 77bg holds about you, together with information about how it is being used. This is sometimes referred to as a Subject Access Request (SAR). 77bg will provide this information free of charge in a structured, machine-readable format where technically feasible.

10.2 Right to Rectification

If any personal data that 77bg holds about you is inaccurate or incomplete, you have the right to request that it be corrected or completed. You may update certain account details directly via your 77bg account settings. For changes to identity documents or other KYC data, please contact the support team.

10.3 Right to Erasure

You have the right to request that 77bg delete the personal data it holds about you. This right is not absolute — it does not apply where 77bg is required to retain the data to comply with a legal obligation (such as AML record-keeping requirements), to defend against legal claims, or where the data is still necessary for the purpose for which it was collected. Where erasure is possible, 77bg will confirm completion within thirty (30) days.

10.4 Right to Restrict Processing

In certain circumstances, you have the right to request that 77bg restricts the processing of your personal data — for example, while a dispute about the accuracy of the data is being resolved, or while an objection to processing is being considered.

10.5 Right to Data Portability

Where 77bg processes your personal data on the basis of your consent or in performance of a contract, and that processing is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to request that it be transferred to another service provider where technically feasible.

10.6 Right to Object

You have the right to object to 77bg processing your personal data on the basis of legitimate interests, including profiling based on those interests. You also have an unconditional right to object to processing for direct marketing purposes at any time, including profiling to the extent it relates to direct marketing. Upon receiving a valid objection to marketing, 77bg will cease all marketing communications to you promptly.

10.7 Right to Withdraw Consent

Where 77bg processes your personal data on the basis of your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal. To withdraw marketing consent, contact our support team or use the opt-out link included in any promotional communication.

11 Children and Minors

The 77bg platform is strictly intended for adults aged 21 and above. 77bg does not knowingly collect, process, or store personal data from any individual under the age of 21. Age verification is conducted as part of the mandatory KYC process during account registration, and accounts that cannot be verified as belonging to a player aged 21 or above will be suspended pending satisfactory age verification.

If 77bg becomes aware that personal data has been collected from an individual under the age of 21 without valid parental or guardian consent, that data will be deleted promptly and the associated account will be permanently closed. Any funds associated with an underage account may be withheld and reported to the relevant authorities in accordance with applicable law.

If you are a parent or guardian and have reason to believe that your child has registered a 77bg account or provided personal data to 77bg without your knowledge or consent, please contact our support team immediately at support@77bg.io or via 24/7 live chat so that we can take appropriate action.

12 Third-Party Links and Services

The 77bg platform may from time to time contain references to or integrations with third-party services — such as game studio content delivered within the platform interface, or payment provider redirect flows for bKash, Nagad, Rocket, and Upay transactions. These third-party services operate under their own terms and privacy policies, which are independent of this Policy.

77bg does not control and is not responsible for the privacy practices of third-party services accessed via or in connection with the 77bg platform. We encourage you to review the privacy policy of any third-party service you interact with before providing personal data to that service. 77bg's obligations under this Policy extend only to personal data collected and processed by 77bg itself, and not to data processing carried out independently by third parties.

For clarity, when you are redirected to a bKash or Nagad payment screen to complete a deposit or withdrawal, you are interacting directly with bKash or Nagad's own secure interface. Any personal data entered on that screen is subject to bKash's or Nagad's own privacy policy, not 77bg's.

13 Changes to This Privacy Policy

77bg reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or improvements to our platform and services. When material changes are made, we will update the "Last updated" date displayed at the top of this page.

Where changes are significant — for example, where we introduce a new purpose for processing, share data with a new category of third party, or materially alter your data rights — 77bg will notify registered players via the contact details associated with their account (email or WhatsApp) prior to the changes taking effect, where technically feasible.

Your continued use of the 77bg platform following the publication of any revised Privacy Policy constitutes your acknowledgement of those revisions. If you do not agree with any changes to this Policy, you should cease using the platform and may request account closure in accordance with the 77bg Terms & Conditions. We encourage you to review this Policy periodically to stay informed of how 77bg is protecting your personal data.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 77bg handles your personal data, please contact our Data Support team through any of the following channels. All communications are handled in English, 24 hours a day, 7 days a week, 365 days a year, including all Bangladesh public holidays.